Friday, August 29, 2008

Search engine test

Search engine allow users to examine Web pages on the Internet, which in turn allows checking of when and how certain expressions are used. This is helpful in identifying sources, establishing notability, checking facts, and discussing what names to use for different things (including articles).

This page documents how to use search tools to best advantage, and covers useful search tools, examples/tutorial, pitfalls and traps to avoid, and common biases and limitations.

Search engine tests may return results that are fictitious, biased, hoaxes or the like. It is important to consider whether the information used derives from reliable sources before depending upon it. Less reliable sources may be unhelpful, or need their status and basis clarified, so that other readers gain a neutral and informed understanding to judge how much reliance to place upon them.

Google (and other search systems) do not aim for a neutral point of view. Wikipedia does. Google indexes self created pages and media pages which do not have a neutrality policy. Wikipedia has a neutrality policy that is mandatory and applies to all articles, and all article-related editorial activity.

As such, Google is specifically not a source of neutral titles -- only of popular ones. Neutrality is mandatory on Wikipedia (including deciding what things are called) even if not elsewhere, and specifically, neutrality trumps popularity.

Raw hit count is a very crude measure of importance. Some unimportant subjects have many "hits", some notable ones have few or none, for reasons discussed further down this page.

Hit count numbers alone can only rarely "prove" anything about notability, without further discussion of the type of hits, what's been searched for, how it was searched, and what interpretation to give the results. On the other hand, examining the types of hit arising (or their lack) often does provide useful information related to notability.

Additionally, search engines do not disambiguate, and tend to match partial searches. While Madonna of the Rocks is certainly an encyclopedic and notable entry, it's not a pop culture icon. However, due to Madonna matching as a partial match, as well as other Madonna references not related to the painting, the results of a Google or Yahoo search result count will be disproportionate as compared to any equally notable Renaissance painting.

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